Nikola Tesla was born in the Austrian Empire it what is now Croatia in 1856. His father was a radical activist priest of the Serbian church. Tesla studied in Serbia, Austria, Budapest and Paris during which time he was lodging patents for his inventions. He went to the USA and worked for Edison, a “light bulb moment”, then created his own company there. He went back to Belgrade and set up more patents, e.g. the first to develop hydroelectricity, transmitting electricity over long distance etc.
In Colorado he developed new styles of wireless transmission and transformers. Some say he was a Serbian – American.
Early in 1900’s he created radio/ transmitter, registering patents for all his inventions. On his 75th birthday he was featured in Time Magazine. Despite all his creativity, genius, inventions etc, he still died in poverty in New York in 1943.
So now you know where the “Brand” name came from. Let’s hope Elon Musk and his car company and Twitter don’t go bust.